Research Services

Asia Pacific & EU Market Research

Expert market insights and analysis tailored for the Asia Pacific and European Union regions. Data-driven strategies to help your business grow and compete globally.

Concept Testing

Evaluate new product or service ideas with the target audience before launch. This helps refine concepts based on real consumer feedback and maximize market success.

Product Development

Test a new product’s feasibility by evaluating customer interest and market readiness before launching to ensure success.

Product Testing and Product Optimization

Assess and refine existing products based on customer feedback to enhance performance, usability, and marketability for higher success.

Usability Testing and User Experience Research

Evaluate a product’s ease of use and user interface to improve user experience and ensure seamless customer interactions.

Pricing Research

Determine the ideal price point based on business objectives, customer willingness to pay, and competitive market analysis for optimal sales.

Market Analysis

Provide insights into market trends, competition, and market size, helping businesses make informed decisions and understand their market landscape.

Competitive Analysis

Analyze competitors’ strengths and weaknesses relative to your offerings, identifying opportunities for strategic advantage and improved market positioning.

Market Growth

Identify strategies and opportunities to grow your market share in specific segments, enhancing your business presence and reach.

Market Forecast

Predict future trends, market size, and shifts, enabling businesses to plan effectively for long-term success and staying competitive.

Consumer Analysis

Understand consumer preferences, behaviors, and purchasing patterns to tailor products and marketing strategies for stronger customer engagement.

Demand Measurement and Forecasting

Measure current market demand and forecast future trends, allowing businesses to plan inventory and production based on demand.

Market Segmentation

Divide the market into distinct segments based on key characteristics, enabling more targeted and effective marketing strategies for each group.

Awareness, Attitudes and Usage Research

Gauge brand awareness, customer attitudes, and product usage patterns to optimize your marketing efforts and strengthen customer loyalty.

Customer Satisfaction

Measure customer satisfaction levels with products, services, or the brand itself, using insights to improve customer retention and loyalty.

Brand Positioning and Brand Equity

Evaluate your brand’s market position and value against competitors, helping you strengthen brand equity and enhance consumer perception.

Advertising Testing

Assess the effectiveness of advertising campaigns by measuring audience impact and engagement, enabling better-targeted marketing strategies and content.

Media Research

Analyze the effectiveness of different media channels for advertising, identifying the most impactful platforms to reach your target audience.

Sales and Distribution Channel Analysis

Evaluate the performance of sales and distribution channels, identifying opportunities to improve efficiency and expand your market reach.

Opinion Polling

Gather public opinions on social, political, or public policy issues to inform decisions and better understand public sentiment and trends.

Supply Chain Research

Gain full supply chain visibility with data-driven insights tailored to your industry. Optimize supplier performance, logistics, and uncover cost-saving opportunities.

Risk Analysis

Stay ahead of uncertainties with targeted risk analysis tailored to your supply chain. Assess geopolitical, financial, and operational risks for smarter, proactive decisions.

Qualitative Methodologies

We provide expert-led qualitative research services to uncover deep customer insights through focus groups, in-depth interviews, observations, and online communities.

Focus Group Discussions

In-depth Interviews

Observation e.g. Mystery Shopping

Online Communities

Quantitative Methodologies

We offer comprehensive quantitative research solutions using methods like online surveys, CATI, face-to-face interviews, and on-site interviews to deliver accurate, data-driven insights.

Face-to-Face Interviews

Street Intercept

Door-to-Door Interviews

Central Location Interviews

On-Site Interviews

Online Surveys

Telephone Interviews

Computer-Aided Telephone Interviews

Axanteus Research – Transforming Data into Insights

Delivering insightful market research and analytics, Axanteus Research helps businesses worldwide make informed decisions with precision and efficiency.

Singapore Office