Singapore Office
- 176 Orchard Road, The Centrepoint, #05-05, Singapore
- (+65) 6332 6888
- contact@axanteusresearch.com
- Home
- Spain
Market Research in Spain
Market overview of Spain
Economy
Spain is the 4th largest economy of the EU, and it has a diversified economy. 20% of GDP comes from manufacturing, and 67% from the services sector. However, it has a high unemployment rate at 11.6% in 2023.
Consumers
Spanish consumers are concerned with rising prices and unemployment. Consumers are also becoming more concerned with sustainability, with 90% being ready to make changes to their day-to-day behaviour in order to protect the environment.
Market Research in Spain
Spanish is the official language of Spain, and Spanish is also one of the most widely spoken languages in the world. English is not widely spoken in Spain, hence market research projects would need to be conducted in Spanish. It would also be important to have local moderators and fieldworkers who can speak Spanish for any market research projects.
Fun Facts About Spain
- Spain’s national anthem does not have lyrics.
- There is a Spanish royal family, with the country being a constitutional monarchy.
Axanteus Research – Transforming Data into Insights
Delivering insightful market research and analytics, Axanteus Research helps businesses worldwide make informed decisions with precision and efficiency.