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Market Research in New Zealand

Market Overview of New Zealand

New Zealanders, colloquially known as Kiwis, live in a country that has 2 main islands and about 700 smaller islands. Despite a land area of 286,021 km², it only has a population of about 5.2 million in 2023. It is also very well known for being a beautiful country with diverse landscapes.

Economy

Over 70% of New Zealand’s GDP is from the services sector, with about 73.5% of the workforce working in this sector. New Zealand is the 3rd freest economy in the 2020 Index.

Consumers

Consumers in New Zealand look for information online before making a purchase and are increasingly shopping online.

However, Kiwis still prefer to support local businesses over international retailers, either through physical stores or online platforms.

Market Research in New Zealand

New Zealanders, colloquially known as Kiwis (named after the Kiwi bird), are generally laidback and friendly people. They are generally warm and generous, although they can be more reserved initially. You should spend some time having a casual conversation with the participants to help them warm up before the start of group discussions such as focus groups.

Case Studies

  • Peer Nomination COPD Study was conducted in New Zealand for the medical industry through an online survey.
  • HCPs and Medical IT Executives Study was conducted in New Zealand and Australia for the Medical IT industry through an online survey.
  • Automobile Body Shop Study was conducted in Australia and New Zealand for the automobile industry using computer aided telephone interviews.

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