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Market Research in Italy
Market overview of Italy
Italy is a European country with a long Mediterranean coastline, and has a population of 58.9 million in 2023. Italy is famous for its art and architecture.
Economy
The Italian economy has progressed from one of the weakest economies to being one of the most powerful. It is the second largest manufacturing economy in Europe. However, it is currently still facing a high public debt.
Consumers
Italian consumers have become more concerned with rising prices.
Market Research in Italy
Language & Research Considerations
Italian is the official language of Italy, and English is not widely spoken or used in Italy. Hence market research studies should still be conducted in Italian, and a local moderator should be engaged for any interviews with respondents.
Fun Facts About Italy
- Italians do not put pineapples on their pizza, and you would not find pineapples being served on your pizza in Italy.
- The story Pinocchio was first published in an Italian newspaper.
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