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Market Research in India
Market overview of India
India is now the country with the largest population in the world with 1.4 billion inhabitants. It is also the 7th largest country by area.
Economy
More than 50% of India’s GDP comes from the services sector, and 25% from the industrial sector. India is an emerging economy with a large number of bachelor and master degree holders.
Consumers
Indians can be very direct and opinionated. There is also a culture of eating food with their right hand.
Market Research in India
India speaks 121 languages with over 19,500 dialects. Hence, it is important to have local field teams to conduct research in India if a variety of dialects are required for the project.
Case Studies
- Dating Apps Study was conducted in Indonesia, India, Thailand, Taiwan and Germany for the IT industry through face-to-face in-depth interviews.
Axanteus Research – Transforming Data into Insights
Delivering insightful market research and analytics, Axanteus Research helps businesses worldwide make informed decisions with precision and efficiency.