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Market Research in France
Market overview of France
As of 2023, France has the second largest population in the EU, at 68 million inhabitants. Located in Western Europe, it is also one of the most ethnically diverse countries in the region.
Economy
France is the world’s 7th largest economy and Europe’s 3rd largest economy, just after Germany and the UK. Its largest economic sectors are in tourism, followed by industry and agriculture. It is also a top tourist destination for many.
Consumers
French consumers have become more price conscious, where it is one of their top considerations when making a purchase. Fashion is also the leading e-commerce category in France.
Market Research in France
A large number of the population may be more comfortable speaking French compared to English, hence it is important to have local moderators and intervieweres who can speak French for market research projects.
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