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Market Research in Australia

Market Overview of Australia

Australia is the largest country in Oceania with a highly urbanised population of 26 million, but have low population densities. In fact, there are about twice as many kangaroos than people in Australia. It is best known for its vast beaches and natural wonders. Australia also has strict biodiversity controls to ensure that pests and diseases do not enter the country easily.

Economy

The services industry accounts for about 70% of Australia’s GDP, employing almost 80% of the workforce. Australia has also been enjoying positive GDP growth over the years, at 1.85% in 2019.

Consumers

Australians are sensitive to prices, although it varies across different categories. Quality is the second factor they consider after price.

Australians are also environmentally conscious, and they prefer Australian-made products.

Market Research in Australia

It is important to spend some time having a casual conversation in a group setting, such as before the start of a focus group discussion. Although Australians are laid back, they are usually on-time for meetings.

Case Studies

  • Expert Tracket Study was conducted in Australia for the Healthcare Industry using an online survey.
  • Functional Safety Devices Study was conducted in Australia and Malaysia for the Technology Industry using telephone interviews.
  • Automobile Body Shop Study was conducted in Australia and New Zealand for the Automobile Industry using computer aided telephone interviews.

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