The client is in the real estate industry and owns business parks in Singapore.
Research Objectives
The aim of the study was to:
Assess the satisfaction level of tenants across various attributes
Understand more in-depth tenants’ experiences with their respective property, processes and property manager
Identify areas which the property managers have done well in and areas of improvement that the property managers can work on
Identify areas to focus on when managing property managers
Approach
The study was conducted through online surveys with tenants of the client’s properties. The survey was conducted for both single and multi-tenanted properties. To boost response rates and to speed up fieldwork, face-to-face interviews were done with some tenants who did not respond to the online survey after a period of time.
Findings
On the whole, tenants rated their property managers high on overall satisfaction. The overall satisfaction score was higher for single-tenanted properties compared to multi-tenanted properties. The top 2 most important attributes for multi-tenanted properties were ‘maintenance of common toilets’ and ‘professionalism of customer service’. Tenants across multi-tenanted properties also rated their property managers high on various attributes of property management agent customer service such as ‘contactability’, ‘competency’ and ‘responsiveness’.
Application
Our client can use the findings to further improve their services, such as maintaining clean toilets, since respondents were not very satisfied with the cleanliness of common toilets. There is also a need to improve services at some of the business parks since some were rated more poorly on some attributes as compared to the rest of the business parks. By analysing at the ratings and improving services accordingly, tenants will be more satisfied with the business park. Hence, they are more likely to continue their lease with our client for a longer period of time.
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