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Cancer Diagnostic Tools Market Study

The client is a precision oncology company. They develop cancer diagnostic tools, including liquid biopsies.

Research Objectives

  • The client is looking to conduct market research on the Singapore market for their product, a liquid biopsy product test for cancer detection and treatment selection. The research objectives are:
    • Understand landscape of diagnostic tools for cancer detection & treatment selection, inclusive of the tools which are used, decision making process on the tools used etc.
    • Assess customer satisfaction, areas of improvements / unmet needs of target product and their services, and that of other brands.
    • Information sources & preferred marketing platforms for related products.

Approach

The study was conducted through online in-depth interviews with 10 oncologists in Singapore, where there is an equal mix of users and non-users of their products, as well as public and private sector oncologists. Product sheets and rating cards were also presented as stimuli during the interviews.

The client is a precision oncology company. They develop cancer diagnostic tools, including liquid biopsies.

Research Objectives

  • The client is looking to conduct market research on the Singapore market for their product, a liquid biopsy product test for cancer detection and treatment selection. The research objectives are:
    • Understand landscape of diagnostic tools for cancer detection & treatment selection, inclusive of the tools which are used, decision making process on the tools used etc.
    • Assess customer satisfaction, areas of improvements / unmet needs of target product and their services, and that of other brands.
    • Information sources & preferred marketing platforms for related products.

Approach

The study was conducted through online in-depth interviews with 10 oncologists in Singapore, where there is an equal mix of users and non-users of their products, as well as public and private sector oncologists. Product sheets and rating cards were also presented as stimuli during the interviews.

Findings

The client found that

  • Liquid biopsies were not yet the standard of care and the reasons why this was so.
  • Challenges of liquid biopsies and future applications of it.
  • High brand awareness of the client’s brand, and key factors for the choice of brand of liquid biopsies.

Application

Based on the findings from this study, our client could also use our recommendations to improve recognition and reliability, affordability and usage data, communication on their products and services, among other recommendations.

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