From the findings, the client was able to understand:
The level of localisation suitability, including aspects that resonated well with Japanese players and areas needing improvement
What elements of the game were liked or disliked, such as gameplay mechanics, visuals, storyline, and UI
The type of audience the game appeals to most, helping identify core demographics for targeted marketing
Application
Based on the findings from this study, the client could fine-tune both game elements and localisation to better suit the preferences of Japanese gamers, and also craft a more effective marketing strategy by targeting the most receptive segments of the market.
Findings
The client found that:
Overall, players generally expressed enthusiasm for the game
Players liked that:
The game gave them a sense of accomplishment after each win
The game was easy to understand and learn
The game’s shooting audios and map visuals were appealing
Application
Based on the findings from this study, our client also had a better understanding of the localisation of their game and used the findings to improve their game before officially launching it in the Japan market.
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