Our client is an organizer of a sports event in Singapore. They host a competition as part of this annual event. In 2022, almost 5,000 attendees attended this 4-day event, which was the largest of its kind in Asia.

Foreign players visit Singapore just for the competition. Their families and coaches usually follow them to Singapore, and make up the team of supporters.

Our client commissioned us for the Sports Event Study in response to a local statutory board’s request for a post-event report. We ran a participant satisfaction survey as part of this study.

Research Objectives

Our main aim for this study was to gather feedback from both the sports players and spectators. We sought to understand their satisfaction with the sports event across various areas. Some areas that we wanted feedback for were:

• The client’s choice of venues
• The chosen tournament date
• The match fixture plan

Our other goal for this sports event study was to understand the impact on spending on food and beverage, accommodations, and recreational activities resulting from the increased presence of international visitors attending the sports event.

Approach

The survey was conducted via a series of computer-aided personal interviews (CAPIs). A total of 407 respondents participated in the survey.

Experienced surveyors from Axanteus Research were stationed onsite throughout the event’s duration. A roaming supervisor was also present to monitor the progress of the survey and provide a quick response to any unexpected issues that arose.

Participants, representing a mix of nationalities, were surveyed. They received Amazon e-gift cards as incentives, which were sent to them via email upon their completion of the survey.