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Household Appliances Market Study

Background of the Household Appliances Market Study project

The research provided a comprehensive understanding of the client’s current position in Indonesia and Vietnam. Brand awareness research revealed the client’s brand is not widely recognized in either market, and their brand equity is lower than that of local competitors. The research also uncovered key consumer habits, such as preferences for small domestic appliances and usage patterns for kitchen appliances.

Application

The insights gathered from both the brand awareness and consumer research have provided our client with a clear understanding of how they can position themselves in these markets. With this knowledge, the client can now tailor their marketing strategies and product offerings to improve brand awareness and better meet the needs of consumers in Indonesia and Vietnam.

Findings

Due to the client’s weak presence in Indonesia and Vietnam, there is low brand awareness of their brand compared to other brands. We also found out more about the daily habits and behaviours of general consumers, which helped the client identify potential opportunities to increase their brand usage. From this study, the client will be better able to position and market themselves to their target audience in both markets. The client will also be using the findings for investment decisions.

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