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EMS Procurement Study

Background of the EMS Procurement Study

Our client is a Printed Circuit Board distributor where they would like to conduct a comprehensive market validation and entry analysis in Malaysia, Singapore, Thailand, and Vietnam. This is to identify the most favourable environment for setting up operations for EMS procurement in Asia.

Research Objectives

The research objectives encompassed a thorough exploration of:

  • The business climate
  • Evaluation of market demand
  • Uncovering pain points
  • Understanding cultural intricacies
  • Comprehending competitive landscapes

Additionally, the study aims to gather specific data on:

  • Company demographics
  • Current procurement processes
  • Annual PCB purchase volumes within each market

Approach

This study was conducted via 45-minute in-depth online interviews with 40 PCB procurement staff in the EMS/ OEM industry (10 participants per country in Malaysia, Singapore, Thailand, Vietnam).

The structured discussion follows an outline, covering:

  • Current Procurement Process
  • Drivers/ Barriers
  • Competitive Landscape
  • Awareness/ Discovery
  • Marketing Opportunities
  • Future Outlook

These findings were also corroborated with secondary research to give a more holistic report.

Findings

Through rigorous analysis of findings from primary and secondary research, one location emerged as the most promising choice for our client’s expansion efforts. This conclusion was drawn based on a holistic assessment of factors, including business environment (such as low cost of starting a business, Free Trade Agreements, and ease of doing business) to competitive pressures. We also identified viable opportunities unique to the chosen market, which sets it apart from other potential locations.

Application

From the study, the Client was able to identify the location to strategically position itself in. This would help to optimize their procurement processes, enhance its competitive edge, and establish strong partnerships within the region. This can be done by aligning its operations with the specific market demands and leveraging the insights gained from the study.

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