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Graduate Employment Study

Background of the Graduate Employment Study

Our client is the Singapore branch of an Australian University. They offer a range of undergraduate and postgraduate programs in fields such as business, psychology, education and more.

Research Objectives

The study strives to understand the employment landscape of the university.

For recent graduates:
  • Their employment status
  • Nature of roles / industries that the graduates are working in
  • Starting salaries
  • Feedback on education
  • Challenges faced in their job search
For employers:
  • Considerations when hiring graduates
  • Positive and negative perceptions of the university’s graduates
  • Suggestions to better prepare their graduates for work

Approach

This study was conducted via online self-administered surveys with 259 graduates and some employers. The project team employed various methods to encourage participation from the graduates, including email reminders, SMS reminders, phone reminders as well as the use of mailers with a QR code to the survey link.

Findings to the Graduate Employment Study

With the results from the graduate employment survey, the university was able to understand the career support needs of their graduates.

Our client was also able to understand the in-demand skills and traits their graduates should possess. This helped them to understand the direction and priorities for aligning their curriculum to meet the industry’s needs.

For example, it was found that the top 3 challenges that graduates encountered during their job search were:

  • Lack of internship/mentorship programme opportunities
  • Securing initial interviews related to their career interest
  • Lack of technical skills for the roles that they applied to

The top industries of employment of the graduates were:

  • Banking, Financial Service & Accounting
  • Psychology, Social Work & Counselling
  • Education & Teaching

On the other hand, for employers, the top 3 factors of consideration when hiring include:

  • Personal Effectiveness
  • Critical Thinking & Problem Solving
  • Interpersonal Effectiveness

Additionally, employers felt that the university can better prepare graduates in the areas of:

  • Internship/Mentorship Programme Opportunities
  • Personal/Interpersonal Effectiveness
  • Enhancing Multidisciplinary Knowledge and Technical Skills

Application

With the results, the university was able to better understand the gap between their undergraduates and the industry needs. This enables them to improve on their current curriculum and better prepare their undergraduates for the workforce. This will then improve the employability of their graduates.

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