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Market Research in Spain

Market overview of Spain

Spain has a population of 47.5 million in 2023 with a low population density of 95 per km². Spain is well known for its football.

Economy

Spain is the 4th largest economy of the EU, and it has a diversified economy. 20% of GDP comes from manufacturing, and 67% from the services sector. However, it has a high unemployment rate at 11.6% in 2023.

Consumers

Spanish consumers are concerned with rising prices and unemployment. Consumers are also becoming more concerned with sustainability, with 90% being ready to make changes to their day-to-day behaviour in order to protect the environment.

Market Research in Spain

Spanish is the official language of Spain, and Spanish is also one of the most widely spoken languages in the world. English is not widely spoken in Spain, hence market research projects would need to be conducted in Spanish. It would also be important to have local moderators and fieldworkers who can speak Spanish for any market research projects.

Fun Facts About Spain

  • Spain’s national anthem does not have lyrics.
  • There is a Spanish royal family, with the country being a constitutional monarchy.

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