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Market Research in Sri Lanka

Market overview of Sri Lanka

Sri Lanka is located in the Indian Ocean with a land area of 62,705km². Sri Lanka is also slowly transiting from a predominantly-rural country to an urban one.

Economy

56.8% of Sri Lanka’s GDP is contributed by the services sector, where 45.8% of the workforce is employed in.

Consumers

With a rise in income over the years, the disposable income of Sri Lankans has increased. There has also been great interest in fashion. This is also contributed by the increase in internet penetration since Sri Lankans are able to read and watch international fashion content.

Market Research in Sri Lanka

Fieldwork is usually conducted in the Sinhala language, hence it is important to have a local moderator or interviewer who can speak Sinhala. Interviews are usually done face-to-face, but with the increase in mobile phone penetration, fieldwork might also be doable online.

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