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Market Research in Macau
Market overview of Macau
Macau has a small population of about 680,000, with a land area of just over 30km². Hence, Macau is the most densely populated region in the world. It is most well known for its casino gaming.
Economy
The services sector dominates the economy. It is driven by casino gambling and tourism, and employs more than three-quarters of the labour force.
Consumers
Online shopping growth is increasing very quickly in Macau, even more than in China. Macau consumers are also brand loyal, tending to stick to a brand once they like it.
However, there is significant income inequality in the economy.
Market Research in Macau
With such a small land area, it is easy to navigate around Macau, with transportation such as free shuttle buses to further increase ease of travelling. Fieldworkers need to be able to read Traditional Chinese to travel around, and to communicate with respondents.
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