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Market Research in Laos
Market overview of Laos
Being the only land-locked country in Southeast Asia, Laos has a population of 7.2 million people. Laos is covered in mountains and forested hills.
Economy
41.6% of GDP comes from the services sector, and 31.5% from the industrial sector. However, 67.7% of the workforce is working in the agriculture sector.
Consumers
In recent years, Laos has been developing rapidly, and disposable incomes have been rising. Consumers’ dressing style is also largely influenced by other countries such as Korea, Thailand, and the West.
Market Research in Laos
There is media censorship and limited freedom of speech is Laos, which might result in respondents being afraid to speak up about certain issues. The people living in the rural areas of Laos might also not be tech-savvy, hence they will need help with research that involves the use of technology.
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